QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its explosive growth this past year, QR is showing no signs of slowing down.
Despite its massive growth, we’ve come across a new stat that even surprised us! According to research by Nellymoser, QR Codes beat out direct mail in driving response. Readers of national magazines in the US scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. In comparison, the average response rate for direct mail is 4.4 percent, according to the Direct Marketing Association, and the average response rate for a catalog is 4.3 percent.
Other key findings include:
Mobile barcodes could change the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.