ScanLife mPackaging for SmartLabel™ Helping Brands Deliver the Transparency Consumers Deserve

Our enterprise-class platforms, industry experience and IP protection provide an end-to-end transparency solution to Brands wanting to deliver on the SmartLabel™ promise. Leading brands such as Hershey and General Mills have incorporated ScanLife mPackaging for SmartLabel™ into their customer relationship management strategies. 

SmartLabel provides a better view

Surveys show that consumers crave more information about consumable products; yet, brands have been limited by the tiny bit of real estate available on a product package. The print on labels has become smaller in an attempt to include more.  SmartLabel™ is the technological game-changer that gives brands the ability to share the details without space limitations.

Developed by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel™ provides consumers with complete access to nutritional facts, ingredients, performance statistics, advisories and much more. The state-of-the-art initiative opens the door to details and attributes that go well beyond product labels. SmartLabel™ delivers transparency that invites customers to dig deeper and learn more about the products they buy.  The innovative technology addresses a growing need from savvy, health-conscious consumers who seek better nutritional facts and brand details, especially at the point of purchase.

SmartLabel Hershey Scanbuy

Here’s how it works

SmartLabel™ information is readily available anywhere a consumer has Internet access. Consumers simply scan QR Codes on product packages, or searches online to gain instant connections to specific information supplied by the brand owner. Facts are clearly presented on a landing page in a consistent format across all product lines, including unique details such as where and how products are made and exactly what they contain.

The Scanbuy difference: ScanLife mPackaging for SmartLabel™

Our enterprise-class platforms, industry experience and IP protection provide an end-to-end transparency solution. Leading brands such as Hershey and General Mills are using ScanLife mPackaging for SmartLabel™.  By facilitating the SmartLabel™ transparency process, Scanbuy makes it easy for brands to get to market quickly. Supporting over 500-thousand products across nine countries, we have the right technology, experience and knowledge to help brands navigate the process.  Whether you have one SKU or hundreds, mPackaging allows you to easily manage the content SmartLabel experience for each product. 

mPackaging participating brands enjoy these benefits:

  • Proven, cloud-based technology for easy implementation
  • Secure platform with IP protection
  • Print-ready QR Codes to speed up time-to-market
  • Editable URLs for ongoing flexibility 
  • Convenient, mobile-responsive SmartLabel™ web pages
  • Detailed scanning and page analytics for full research capabilities 

mPackaging for SmartLabel

Research has become a critical component of the shopping process, and SmartLabel™ is paving the way for increased transparency by making information more readily available to millions of consumers.  ScanLife mPackaging for SmartLabel™ helps brands provide essential information for people who demand a complete understanding of the products their families will consume.

Learn more about the SmartLabel™ initiative.