Client - Tesco
Country: United Kingdom
Interaction: Large Business
Tesco wanted to provide their consumers with a more interactive ways to shop online, and in-store. They also sought to position themselves as an innovative brand in their consumers mind, and build stronger relationships after a purchase was made. The campaign was launched to integrate their brick and mortar stores with their online store, and track consumer behavior.
The ScanLife Solution
Tesco used ScanLife powered QR Codes to provide their consumers with easy access to product information, reviews, wish list, and interactive window shopping. QR Codes were placed on banners outside stores to increase traffic, and boost their ROI of real estate. By using ScanLife’s QR Codes Tesco was able to track consumer behavior, and improve their in-store and online shopping experience.