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Archive for the ‘Packaging’ Category

Fresh Campaign Examples

We’ve just released our best campaign examples over the past few months. As usual, the campaigns ranged from a variety of industries such as Sports and Entertainment, Retail and Quick Serve Restaurant. Our newest set also featured plenty of brands using the ScanLife Custom Menu Code as a simple and effective way to create mobile […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Packaging
  • Unlock the Box with ScanLife

    Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups. Read the rest of this entry »

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  • Filed under: Marketing, Packaging, Retail
  • July, 2011 Campaigns

    We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly’s and more. And in perhaps the most bizarre code use […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Packaging, research
  • ScanLife & Chips? A Perfect Combination!

    Frito Lay just launched a brand new program to get people using their products in a whole new way – by scanning the bag! All you need to do is pick up a current bag of Lay’s Original, Sunchips, or Tostito’s Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package. Read the rest of this entry »

    ScanLife Learns a New Trick – UPC Codes!!

    Three years ago, we had an app here called Scanbuy Shopper which scanned UPC codes from products to show comparison product information.  The only problem was that the technology in camera phones was no where near read to read them, so we put it on the “shelf.” Fast forward to 2009, enter the auto-focus camera!! […] Read the rest of this entry »

    Using 2D Codes to ‘Unwrap’ Packaging

    You simply include an image on any packaging, and now you have instantly converted the simple package into a clickable, digital link – right from the phone. Read the rest of this entry »

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  • Filed under: Examples, Marketing, Packaging, Print media
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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