Archive for the ‘Packaging’ Category
20 Jun 2016 | Author: Erick Solis
SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »
2 Mar 2016 | Author: Maryann Moschides
Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »
17 Apr 2014 | Author: Maryann Moschides
Custom branded QR Codes deliver relevant messages that reinforce your brand, and can look pretty cool, too. Read the rest of this entry »
21 Jan 2014 | Author: Maryann Moschides
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »
6 Jun 2013 | Author: Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution? Read the rest of this entry »
14 Jun 2012 | Author: David J.
To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain. Read the rest of this entry »
17 Mar 2012 | Author: David J.
Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious in their QR efforts. So if you’re among the 86% of marketers planning to use QR […] Read the rest of this entry »
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- Consumer Behavior & Preferences Infographic 2016