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Archive for the ‘Examples’ Category

This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »

  • Comments Off on Mobile Engagement at Super Bowl Blvd: Part II – NFC and Missed Opportunities
  • Filed under: Educational, Events, Examples, Marketing
  • Give Your Products a Fighting Chance

    With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »

    When innovation happens, it’s exciting. When innovation is put to good use, it’s inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things. Read the rest of this entry »

    The Best QR Code Campaigns of 2013—So Far!

    Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013! Read the rest of this entry »

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  • Filed under: Educational, Examples, Features, Marketing, research
  • Lessons from 2012 QR Code Campaigns

    So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What […] Read the rest of this entry »

    Why A Mobile Optimized Presence Is Not An Option

    Does your CMO or CEO still hesitate to make investments in a mobile optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July 2012 by independent market research firms […] Read the rest of this entry »

    2012 Mobile Engagement & QR Codes Highlights

    As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

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  • Filed under: App News, Awards, Case Studies, Educational, Events, Examples, Features, General, Marketing, research, Retail, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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