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Archive for the ‘Case Studies’ Category

Why A Mobile Optimized Presence Is Not An Option

Does your CMO or CEO still hesitate to make investments in a mobile optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July 2012 by independent market research firms […] Read the rest of this entry »

2012 Mobile Engagement & QR Codes Highlights

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

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  • Filed under: App News, Awards, Case Studies, Educational, Events, Examples, Features, General, Marketing, research, Retail, Trends
  • How Mobile is Transforming Retail

    As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion […] Read the rest of this entry »

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  • Filed under: Case Studies, Commerce, Examples, Retail
  • The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way – social, commerce, location aware, apps – and the ScanLife platform helped bring all of these experiences to life. Read the rest of this entry »

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  • Filed under: Case Studies
  • The Interactive News Stand

    The Danish Rail system is now using ScanLife to create what some are calling “the interactive news stand.” They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands. Read the rest of this entry »

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  • Filed under: Case Studies, Denmark, Examples, Marketing
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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