19 Jun 2013 | Author: Ben B.
Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013! Read the rest of this entry »
6 Jun 2013 | Author: Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution? Read the rest of this entry »
30 May 2013 | Author: Maryann Moschides
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before. Read the rest of this entry »
15 May 2013 | Author: Lisa "Fancy" Mesa
According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the inconvenient truth is that retailers need to contend with shopper behavior changes and the challenges of this new dynamic environment. Read the rest of this entry »
1 May 2013 | Author: Alex from London
Comparing prices online has become the shopper’s mandatory rite of passage prior to most purchases. By enabling this habit during the purchase, smartphones have, in effect, negated retailers the control of their shopper’s experience in their own store — creating a new challenge for marketers in the form of “showrooming”, where consumers check out a product in store, and then go online to buy it. Read the rest of this entry »
25 Apr 2013 | Author: Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 – in infographic form! This report offers vital insights into the who, what, where, and why of scanning over the past few months. Be sure to check out the new charts and let us know … Read the rest of this entry »
23 Apr 2013 | Author: Frederica
Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing … Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- The Best QR Code Campaigns of 2013—So Far!
- QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers
- Simple Steps to Follow for QR Code Success
- Are you Delivering Personalized Experiences to Consumer Smartphones?
- When “Shopper” Rhymes with “Buyer”