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Posts tagged with mobile engagement

ScanLife Q3 Mobile Trend Report

We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »

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  • Filed under: Commerce, Marketing, Retail, Trends
  • The QR Code is Dead…. Long Live the QR Code!

    Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Trends
  • QR Codes Utilized In Diverse Industries

    In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Trends
  • Manage the Surprises You Deliver to Consumers

    Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

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  • Filed under: Educational, Examples, Marketing
  • According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

  • Comments Off on What Topics were Pervasive at this Year’s NRF Big Show in New York City?
  • Filed under: Educational, Marketing, Retail
  • Shoppers Use QR Code To Bring Fireworks To Life

    When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Retail
  • Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »

  • Comments Off on Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper
  • Filed under: Case Studies, Commerce, Educational, Examples, Features, General, Marketing, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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