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Posts tagged with barcode 101

Every quarter we publish data showing the significant growth in mobile barcode scanning. This edition is a little different as we are now sharing some hard numbers that really show what we see every day. Information like how frequently consumers are actually doing this, what are they scanning, and how many marketers are really publishing codes. Read the rest of this entry »

  • 10 Comments
  • Filed under: research, Trends
  • When QR Codes Go Wrong

    Due to the enormous growth of mobile barcode technology, thousands of marketers are turning to QR codes to engage with their audience. While great news, we’ve found that many codes are providing a poor user experience simply because the codes were published incorrectly. Some codes are not scanning at all, making them useless and discouraging to potential customers.

    Read the rest of this entry »

    ScanLife Trend Report: Infographic

    ScanLife has just released it’s third edition of the Mobile Barcode Trend Report which looks at data and analysis from UPC and 2D barcode scanning aggregated across 30 countries around the world. Read the rest of this entry »

  • Comments Off on ScanLife Trend Report: Infographic
  • Filed under: Educational, Marketing, Trends
  • Webinar Presentation

    ScanLife gave a webinar entitled “Understanding Mobile Barcodes” hosted by Verizon on March 3, 2011.  It covered a variety of topics including: Barcode 101:  What, Why, and Where Activating a Barcode Campaign Barcode Strategies & Tactics Campaign Examples & Best Practices Developer Tools & Customization ScanLife: Understanding Mobile Barcodes View more presentations from Scanbuy Read the rest of this entry »

    Thousands of small, local businesses have accessed ScanLife over the past year to mobilize their traditional media. In fact, nearly half of our accounts are businesses like restaurants, retail stores, or real estate agents that use codes to link to websites, special discounts and other forms of content. While this technology is used by big brands with huge budgets, its been built to work easily for virtually any marketer of any size. Read the rest of this entry »

  • 1 Comment
  • Filed under: Examples, Marketing
  • Why QR Code Management is Key

    The mobile barcode space is moving very quickly, and it’s exciting to see marketers and users embrace the technology.  Ads are popping up right and left with QR codes, many of them powered by ScanLife. But, with growth comes growing pains which we try to help our users  avoid.  One feature our system offers is […] Read the rest of this entry »

    2010: The Year Mobile Made Barcodes Cool?

    When we launched ScanLife in Beta in 2008, it was a time when “Droid” was just something from a sci-fi movie and camera phones were meant for throwaway snapshots. To say things have changes is an understatement. Read the rest of this entry »

  • 3 Comments
  • Filed under: research
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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