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Archive for the ‘Retail’ Category

Why Mobile Couponing Explosion is for Real

Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

Turn Mobile Customer Engagement Into a Long-Term Relationship

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

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  • Filed under: Marketing, Retail
  • The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable […] Read the rest of this entry »

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  • Filed under: Marketing, research, Retail, Trends
  • Tipping Point: Desktop to Mobile

    It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail, Trends
  • According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail
  • Shoppers Use QR Codes To Bring Fireworks To Life

    When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Retail
  • Keep the Conversations – and the Conversions – Going

    What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play. Read the rest of this entry »

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  • Filed under: Features, Marketing, Product updates, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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