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Archive for the ‘Retail’ Category

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »

  • Comments Off on ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
  • Filed under: Marketing, Packaging, Retail, SmartLabel™, Trends
  • ScanLife Q3 Mobile Trend Report

    We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »

  • Comments Off on ScanLife Q3 Mobile Trend Report
  • Filed under: Commerce, Marketing, Retail, Trends
  • Save, Share, and Win with ScanLife

    Save, Share, and Win with ScanLife How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See “How to Save” below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook– Like our ScanLife page […] Read the rest of this entry »

    The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »

  • Comments Off on Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
  • Filed under: Marketing, Retail, Social Media, Trends
  • ScanLife 30 Day Contest 2015: How to Play

    ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or AT&T Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $100 for 30 Days” and answer the question of the day. 5) After submitting, you will be […] Read the rest of this entry »

  • Comments Off on ScanLife 30 Day Contest 2015: How to Play
  • Filed under: Contests, research, Retail
  • The Standardization of the Digital Coupon… About Time!

    The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the […] Read the rest of this entry »

  • Comments Off on The Standardization of the Digital Coupon… About Time!
  • Filed under: Marketing, Retail, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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