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Archive for the ‘Marketing’ Category

Direct Mail is Still Relevant in a Mobile World

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »

  • Comments Off on ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
  • Filed under: Marketing, Packaging, Retail, SmartLabel™, Trends
  • Consumer Behavior & Preferences Infographic 2016

    The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »

    ScanLife Q3 Mobile Trend Report

    We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »

  • Comments Off on ScanLife Q3 Mobile Trend Report
  • Filed under: Commerce, Marketing, Retail, Trends
  • The QR Code is Dead…. Long Live the QR Code!

    Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »

  • Comments Off on The QR Code is Dead…. Long Live the QR Code!
  • Filed under: Educational, Marketing, Trends
  • The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »

  • Comments Off on Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
  • Filed under: Marketing, Retail, Social Media, Trends
  • Ad Blocking – It Is About Time To Rethink Mobile Marketing

    The announcement last month by Apple to authorize the ad blocking application was greeted with dismay and disbelief in some quarters of Madison Avenue. However, no one can argue that it came as a surprise.  For years one of the best kept secrets in the industry was that despite billions of dollars spent on banner […] Read the rest of this entry »

  • Comments Off on Ad Blocking – It Is About Time To Rethink Mobile Marketing
  • Filed under: Marketing, Trends
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    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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