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Archive for the ‘Commerce’ Category

Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here’s six reasons why. Read the rest of this entry »

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  • Filed under: Commerce, Educational, Marketing
  • Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »

    How Mobile is Transforming Retail

    As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion […] Read the rest of this entry »

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  • Filed under: Case Studies, Commerce, Examples, Retail
  • Shopping at the Olympics: QR Codes Bring the Store to You

    When walking around London, it is clear that the mobile channel is one important way the Olympic Games organisers hope to achieve that goal and ScanLife QR Codes are helping any way they can. Codes are placed at the events, and around the entire city, to connect visitors to a landing page where they can buy items directly through their mobile phones, or click to find the closest physical store using the device location. Read the rest of this entry »

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  • Filed under: Commerce
  • The Best QR Code Campaigns of Q2 2012

    The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we’ve hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012. Read the rest of this entry »

    Virtual Shops: From Experiment to Fruition

    The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers’ adoption of mobile technology. These initiatives sent a shockwave through the retail industry and mobile commerce quickly made the jump from fiction to reality. Today, mobile […] Read the rest of this entry »

    Our Top Mobile Barcode Campaigns of 2011

    In 2011 we saw some pretty amazing campaigns. If you’re searching for inspiration, look no further. Here’s our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety […] Read the rest of this entry »

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  • Filed under: Commerce, Examples, Marketing, research, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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