Archive for August, 2013
28 Aug 2013 | Author: David J.
When innovation happens, it’s exciting. When innovation is put to good use, it’s inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things. Read the rest of this entry »
22 Aug 2013 | Author: Ben B.
What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »
15 Aug 2013 | Author: Adam Gold
To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer. Read the rest of this entry »
13 Aug 2013 | Author: Alex from London
You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone. Read the rest of this entry »
8 Aug 2013 | Author: Adam Gold
As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution. Read the rest of this entry »
1 Aug 2013 | Author: Ben B.
It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing. Read the rest of this entry »
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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- The QR Code is Dead…. Long Live the QR Code!
- Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
- Ad Blocking – It Is About Time To Rethink Mobile Marketing
- ScanLife 30 Day Contest 2015: How to Play
- The Standardization of the Digital Coupon… About Time!