Technology and Social Media Trailblaze the Fashion Industry
17 Jan 2019 | Author: Annie Monaghan
Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR […] Read the rest of this entry »
Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
22 May 2018 | Author: Maryann Moschides
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, […] Read the rest of this entry »
6 Places Consumers are Engaging with QR codes
15 May 2018 | Author: Nick Ponesse
QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR […] Read the rest of this entry »
How to Dig into Your Data the Right Way: Part 2
1 May 2018 | Author: Chuck Ennis
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least […] Read the rest of this entry »
How to Dig into Your Data the Right Way: Part 1
4 Apr 2018 | Author: Chuck Ennis
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are needed to drive the business forward as clearly as […] Read the rest of this entry »
Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!
7 Mar 2018 | Author: Chai Outmezguine
We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to […] Read the rest of this entry »
Scanbuy Data Insights
1 Mar 2018 | Author: Chuck Ennis
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning insights on the likely shopping behaviors of 300M US consumers. We organized millions […] Read the rest of this entry »
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Recent Posts
- Technology and Social Media Trailblaze the Fashion Industry
- Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
- 6 Places Consumers are Engaging with QR codes
- How to Dig into Your Data the Right Way: Part 2
- How to Dig into Your Data the Right Way: Part 1