Happy Summer everyone! We would like to invite you to play Spin & Win with ScanLife, a fun and simple way to win gift cards for the next 20 days. Between July 15th and August 3rd, you’ll have the chance to spin a prize wheel inside the ScanLife app to win $25 or $50 gift cards. […] Read the rest of this entry »

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »

Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome gift cards including a $500 H&M gift card, a $100 Macy’s gift card, a $50 Bloomingdale’s gift card, and a $30 Starbucks […] Read the rest of this entry »

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »

As St. Patrick’s Day approaches, ScanLife wants to reward app users with awesome prizes. On St. Patrick’s Day (March 17, 2016), we are going to give away prizes to the contest’s top scanners. Entering the contest is this easy: 1) Get the latest version of the ScanLife app for iOS or Android. 2) Connect your […] Read the rest of this entry »

The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »