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It’s Here: The ScanLife Mobile Trend Report for Q1

The latest edition of the ScanLife Mobile Trend Report is now available! The first quarter was an exciting time for mobile engagement as we processed 22 million engagements from consumers using their devices to enhance their shopping journey. As you see in the Q1 Trend Report, the family budget was a strong driver of engagement […] Read the rest of this entry »

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  • Filed under: Marketing, research, Retail, Trends
  • Spring Into Scanning US Giveaway

    Spring is here! Join us for our spring scan contest where you’ll have a chance to win $50 a week until June 6th, 2015. Our top scanner at the end of the contest will win a $100 dollar Visa Gift Card! Here is how you play: 1) Get the latest version of the ScanLife app […] Read the rest of this entry »

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  • Filed under: Contests, Marketing
  • Why Mobile Couponing Explosion is for Real

    Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

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  • Filed under: Marketing, Retail, Trends
  • Turn Mobile Customer Engagement Into a Long-Term Relationship

    On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

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  • Filed under: Marketing, Retail
  • The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable […] Read the rest of this entry »

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  • Filed under: Marketing, research, Retail, Trends
  • Tipping Point: Desktop to Mobile

    It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail, Trends
  • According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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