Analytics

Every scan becomes another valuable piece of data

  • Use different codes to understand when your audience is most receptive and what type of content and messaging they're most interested in.
  • Use that data in real time to send relevant content - if a user scanned one of your codes in the past, you can send them something new.

All of your data is accessible on the ScanLife platform whenever you want it:

Data Captured

  • Number of Scans
  • Number of Unique Users
  • Date/Time of Scan
  • Name of Code Scanned (for unique location)
  • Demographics (Age, Gender, Income, Home Zip Code)*
  • Handset Type
  • Carrier Type

* When available

You can use this data in real time to send customized content based on when they're scanning, where they're scanning from, and if they've scanned before.

     

What
- Code Name
- Code Placement

 


Who
- User ID
- Age
- Gender
-Income

 

When
- Time
- Date

  

Publisher returns customized content based on data.