Why would four million new users jump on the QR Code bandwagon in one quarter alone? Because mobile engagement marketing is relevant, entertaining, and instantaneous. QR Codes appear just when consumers need them–as they gaze into store windows, pick up new products, or shop in boutiques and supermarkets.
Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who’s scanning, what attracts them, and why these connections are revolutionizing the way people interact. QR Codes are a common sight in the worldwide market—with scanning activity continuing to grow, especially among value shoppers. In fact, statistics show that users scan over three times per month on average— that’s up 22 percent from this time last year. And tablet scanning increased a whopping 1300 percent in the same time period.
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