Trend Reports

Trend Report 2014 Q1

Do you have questions about the impact of mobile engagement marketing? We have answers. The Q1 2014 ScanLife Mobile Barcode Trend Report tells all, including who's scanning, what interests them, and what they're connecting. Read More »

Consumer Behavior & Preferences Infographic

The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of the ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Our findings reveal interesting buying behavior, from coupons and shopping activity to app interests and more. As you will see - ScanLife mobile app users enjoy shopping and saving while doing so. Read More »

Trend Report 2013 Holiday Shopping Season

A new year brings new opportunities, and it’s the ideal time to share our second annual Mobile Barcode Trend Report: Holiday Shopping Edition. Barcode scanning is the effective, hassle-free way to shop, so it’s no surprise that scan activity continued to trend upward in 2013, increasing 33 percent over the previous year’s busy holiday season—and a whopping 82 percent over 2011. Read More »

Trend Report 2013 Q3

Consumer mobile engagement is dramatically on the rise—we processed over 180 interactions per minute during the third quarter. Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other mobile triggers from their smartphones. As shown in the ScanLife Mobile Barcode Trend Report for Q3, these engaged consumers are downloading apps, getting tourist information, managing customer service benefits and more. Read More »

Trend Report 2013 Q2

Why would four million new users jump on the QR Code bandwagon in one quarter alone? Because mobile engagement marketing is relevant, entertaining, and instantaneous. QR Codes appear just when consumers need them–as they gaze into store windows, pick up new products, or shop in boutiques and supermarkets. Read More »

Trend Report 2013 Q1

This Q1 2013 Infographic offers vital insights into the who, what, where, and why of scanning over the past few months. Be sure to check out the new charts in this report and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Read More »

Trend Report 2012 Holiday Report

Welcome to our inaugural issue of the Mobile Barcode Trend Report: Holiday Shopping Edition. Numbers speak volumes and this year barcode scanning is up over one million scans vs. last year. These are impressive numbers that continue to showcase that consumers are information hungry and eager to engage. The analytics shared in this infographic spans the two weeks surrounding Black Friday—when scan rates accelerate the most. Read More »

Trend Report 2012 Q1

This ScanLife Mobile Barcode Trend Report for Q1 2012 takes a look at key trends over the past twelve months as well as some vital insight regarding market adoption from both Smartphone users and mobile marketers. Read More »

Trend Report 2011 Q4

Our Q4 2011 ScanLife Trend Report looks at the busiest quarter of the year for mobile barcodes and some year-end growth comparisons to 2010. Mid-November through December proved to be another big period for activating new users as people are searching for product information and millions of new Smartphones were activated. Read More »

Trend Report 2011 Q3

Our Q3 2011 ScanLife Trend Report marks the one-year anniversary of the inaugural report. For the occasion, this edition will look at just how far mobile barcodes have come in the last 12 months. Read More »

Trend Report 2011 Q2

Our 2011 Q2 ScanLife Mobile Barcode Trend Report looks at the overall growth in barcode scanning, details 2D (QR) code publishing trends, 1D (UPC) code scanning trends, and finishes with some audience profile data about the end users. Read More »

Trend Report 2011 Q1

Our 2011 Q1 Mobile Barcode Trend Report looks at the latest data and analysis from barcode scanning aggregated across 30 countries around the world. Mobile barcode scanning consists of the traditional UPC or EAN barcode which is found on virtually every package, or the newer 2D or two-dimensional formats including QR Code, Datamatrix, and EZcode which are placed on marketing or media material. Read More »