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The Showrooming Effect - Whitepaper


White Paper: The Showrooming Effect

How Retailers Can Use QR Codes to Create Opportunity

Half of all people who purchase products online first go to a brick-and-mortar store to do their research first. Known as “showrooming,” this habit is taking an increasingly large bite out of retailers’ bottom lines. Learn how savvy retailers are turning showrooming from a problem into an opportunity by using the mobile channel to engage and educate shoppers by delivering relevant content right when they need it.

Topics discussed in the ScanLife Showroom White Paper:

1 Showrooming impact
2 Industry research
3 Case study examples
4 Using QR Codes to influence showrooming

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