Topps selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology


July 12, 2013

More than 100,000 FanFest Attendees Will Have the Chance to Win Prizes By Using their Smartphones to Touch or Scan Giant Topps Baseball Cards


New York, NY – July 12, 2013 – Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.

Baseball fans will be able to use their NFC-enabled smartphones or QR barcode scanner, like the ScanLife Mobile app, to touch or scan any of the designated giant baseball cards featuring MLB All-Stars such as David Wright, Mike Trout and Mariano Rivera. With one touch or scan, fans will have a chance to win prizes that include card sets, our new Big League Minis and autographed memorabilia.

“Topps is always looking for ways to innovate and to enhance the collector's experience,” said Marc Stephens, Marketing Manager, Topps. “Working with Scanbuy on this promotion at FanFest is a great way for us to test a new way to do so.”

With more than 100,000 people expected to attend the FanFest, Scanbuy will provide Topps a variety of consumer insights with each scan or interaction, delivering valuable business intelligence—all from a single platform. The ScanLife platform offers the flexibility to launch compelling mobile experiences from QR Codes, URLs, NFC and whatever the future brings.

“This is a great opportunity to show how effective an event marketing campaign can be when using mobile engagement technologies like NFC and QR Codes,” said Mike Wehrs, CEO and president of Scanbuy. “Our ScanLife mobile engagement platform has been built to adapt to the changing trends in mobile innovations and behaviors, so we can help companies such as Topps instantly deliver compelling content people appreciate and expect.”

About The Topps Company, Inc.

Founded in 1938, Topps is the leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include the NFL, MLB, UFC, WWE and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For additional information, visit Sports Cards and Entertainment Cards | Topps.com.

About Scanbuy

Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.

ScanLife processes millions of mobile barcode scans, mobile URL requests and NFC engagements from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.