Scanbuy Provides Mobile Marketing Solution for Mobile World Live at Mobile World Congress 2013

February 24, 2013

Scanbuy's Mobile Engagement Platform Will Provide Seamless Access to content Including GSMA/Mobile World Live App, MWC 2013 Digital Show Daily and Mobile World Live TVFeed from Event

Mobile World Congress – Barcelona – Scanbuy, the mobile engagement solution provider, has been selected to power mobile engagement of Mobile World Live at this month's GSMA Mobile World Congress in Barcelona. QR Codes and the full supporting Scanlife analytics platform, exclusively provided by Scanbuy, will be available in the MWC Show Daily as well as around the event which will direct users to the official GSMA/Mobile World Live mobile application. Attendees who scan these QR Codes will gain access to digital versions of the Show Daily as well as the award-winning Mobile World Live TV feed of the show and more.

"Working with Mobile World Live is another great opportunity to showcase how QR Codes easily enable mobile engagement with tens of thousands of event attendees," said Mike Wehrs, CEO and President of Scanbuy. "QR Codes have been present at Mobile World Congress the past few years, and we are thrilled to provide much deeper exposure and engagement of the MWC Show Daily and Mobile World Live using our Mobile Engagement Platform which is supported by rich data analytics."

Scanbuy's Mobile Engagement Platform creates personalized, uniquely tailored experiences for people that want to engage with brands, corporations, and events on a deeper level through their smart phone. Scanbuy offers its clients the ability to monitor, measure and alter QR Code links and actions at any time, based on feedback as well as on a variety of demographic variances such as the age, scanning habits, time of day or specific location of each individual scanner.

Mobile World Congress 2013, taking place February 25-28, is the premier mobile industry trade show, showcasing the newest trends and innovations in mobile technology from around the world. Mobile World Live is the official media provider for the show, broadcasting live streamed content via Mobile World Live TV and publishing the event's official Show Daily newspaper.