Scanbuy Partners With the U.S. Postal Service to Build Awareness Around Mobile Barcodes


June 1st, 2011

Scanbuy Supports USPS Summer Mobile Barcode Promotion by Offering Additional Savings for Direct Mail Campaign using ScanLife Platform


New York, NY– June 1, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has entered into a business alliance with the United States Postal Service® (USPS) in order to deliver outstanding service and valuable mail products to their customers by adding mobile barcodes, or QR Codes. Adding this technology to the mail has proven to be an excellent way to provide consumers with more engaging and useful content right from their mobile device. To further promote this effort and the growth of mobile barcodes, Scanbuy is offering a discount to companies that use the ScanLife platform to create, manage, and track their 2D barcode enhanced mail campaign.

The USPS Mobile Barcode Promotion provides businesses with a three percent discount on Standard Mail and First-Class Mail® letters and flats that include a mobile barcode. QR codes, can quickly direct consumers to exclusive offers, video demos, social networking and much more once scanned by a mobile phone barcode scanning application, such as ScanLife. The USPS Mobile Barcode Promotion was designed to build awareness around how mobile barcodes can make any piece of mail, from a postcard to a catalog, a more engaging and trackable marketing tool. The promotion will run from July 1, 2011 through August 31, 2011.

“Mobile barcodes are reaching the mass market and programs offered by the USPS are further empowering business marketers with the ability to engage their audience,” said Mike Wehrs, CEO and President of Scanbuy. “Using mobile barcodes powered by the ScanLife platform can give marketers tremendous value in understanding how their audience is engaging with traditional mail.”

ScanLife delivers relevant and actionable market data, such as location of the scan, time of day, representative demographics, and whether a consumer has scanned a marketer’s code in the past. A number of brands have used ScanLife with direct mail campaigns including Target, Bloomingdales, Gap, Arizona Diamondbacks, Geico, and many more.

To learn more about the USPS Mobile Barcode Promotion, visit the USPS website. To register for a ScanLife account and receive a 10% discount, please visit www.scanlife.com, and enter “SummerMail” in the invitation code field.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures and Masthead Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.