Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands


February 18, 2014

Collaboration Gives Consumers Access to Detailed Product Information and Advanced Marketing Services by Scanning Packaging Barcodes; Scanbuy CEO Mike Wehrs to Speak at GS1 Global Forum


New York City – February 18, 2014 – Scanbuy, Inc., today announced a partnership with GS1 Spain and GS1 Hungary to provide brands a mobile engagement platform that creates opportunities for real-world, real-time interaction with consumers via their mobile phones.

With the platform, managed and branded by the GS1 member countries, companies can deliver product information, offer promotions, collect consumer feedback, create automated dialogues, and enable other innovative consumer interactions through mobile barcode scanning of product packaging. The platform also gives brands powerful consumer marketing data, such as location, demographic profiles, response to marketing campaigns, and more.

Mike Wehrs, CEO and president of Scanbuy, is set to deliver the Industry Keynote Plenary speech at the GS1 Global Forum in Brussels on Wednesday, February 19 at 15:00 on how product barcode mobile scanning can help brands better engage with consumers. In addition, Scanbuy will be showcasing its ScanLife mobile engagement platform in the Market Place, Booth 12, at the event on Tuesday, Feb. 18.

“Since the kick-off of our pilot program, we have seen an overwhelming number of brands registered with thousands of consumers already using the mobile app to scan products for more information,” Dávid Ketszeri, partnership director, GS1 Hungary, which markets the scanning platform to consumers as SafeBrand. “The Scanbuy service opens a completely new channel for brands to reach consumers directly with the right message, at the right time and at the right place. We believe the scanning of barcodes will become a normal part of the shopping experience.”

In Spain, the service is called eScan with hundreds of companies already registered and thousands of products available featuring the informational barcodes. More than 2.5 million mobile consumers in Spain are active ScanLife app users who can access the eScan service.
“We are very satisfied with the Scanbuy partnership,” said Jordi Mur, director in charge of Mobile Services at GS1 Spain. “They have demonstrated advanced marketing services, powerful technical capabilities, and most of all, a strategic vision, which without doubt will make GS1 a global reference in the B2C landscape.”

“We are gratified to be working with our initial GS1 partners in Hungary and Spain and look forward to creating additional partnerships with members who want companies and consumers to connect on the shopping aisle,” Wehrs said.

GS1 is an international not-for-profit association dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors. The GS1 system of standards is the most widely used supply chain standards system in the world, enhancing the efficiency, safety, and visibility of supply chains across multiple sectors in over 110 countries with over a million user companies.

Scanbuy is the world’s leading mobile engagement solutions provider that powers intelligent connections between the physical and digital world via QR Codes, NFC, Microsoft Tag and other mobile triggers. Leading companies from around the world take advantage of its ScanLife platform to enhance customer engagement, increase sales, extend advertising and marketing campaigns, and develop greater loyalty among mobile consumers.

Additionally, Wehrs has been appointed to the GS1 Data Excellence Board by the global supply chain standards organization. “I’m both honored and excited to be a part of this group of industry leaders,” said Wehrs. “I am looking forward to providing my insights to ensure the continuing effectiveness of the GS1 global data standards.”

About Scanbuy
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.

ScanLife processes millions of mobile barcode scans as well as Microsoft Tag, mobile URL requests and NFC engagements from over 150 different countries. It is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.

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Scanbuy PR Contact:
Contact: Mike Kilroy or Valerie Christopherson
Global Results Comms (GRC)
+1 949 689 9550 (ph)
scanbuy@globalresultspr.com