Scanbuy Launches Mexico Office as Mobile Barcodes Gain Traction Around the World


March 1, 2011

Millions of Users Already Have Application on Telcel Camera Phones


Mexico City, MEXICO – March 1, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has officially opened an office in Mexico and that its applications are available for download on any compatible device and as a preload on handset devices through Telcel, Mexico’s largest mobile operator. The ScanLife platform, which is already being utilized by marketers like Target, UPS, Verizon and many other businesses in North America, will allow brands in Mexico to take advantage of features such as easy code management, analytics from number of scans to representative demographics, a wide variety of unique code actions to launch any mobile campaign and other customizable solutions. The platform is currently being accessed by over 10,000 businesses, generating scans from 30 countries around the world.

As part of the launch, Rodrigo Rivero Borrell was named as Country Manager in Mexico City. With more than seven years of experience in the mobile industry, Rodrigo has been the Partner and Director for Codilink since 2005 and has secured key deals with Starbucks, Coca-Cola and Cinepolis. His successes for Scanbuy already include a negotiated partnership with Telcel where the carrier has preloaded the Scanlife application for handset manufacturers locally.

“We’re looking forward to growing Scanbuy’s presence in Mexico as part of our focus on international expansion for 2011,” said Mike Wehrs, CEO and President of Scanbuy. “This announcement comes on the heels of our partnership announcement with Orange France at Mobile World Congress and brings our best in class solution to Mexico so any marketer can easily manage and track their 2D barcode campaigns. It’s been developed and proven over the past three years with some of the largest brands in the world.”

As the largest mobile operator in Mexico, Telcel has already installed the ScanLife application, branded as Codigo Ideas, in approximately six million devices. Support is available for millions of devices across the major operating systems including Android, BlackBerry, iPhone, Symbian, Java and others. In addition, marketers in Mexico have already launched campaigns leveraging ScanLife’s 2D barcodes (QR, EzCode and Datamatrix) including Sabritas (Frito Lay) and Acura. During Acura’s campaign, mobile barcodes were published in GQ Magazine, Reforma Newspaper, Grupo Expansion and many more.

“As mobile barcode technology gained traction in Mexico over the past few years, it’s been exciting to see more and more marketers, consumers and mobile operators embrace the technology,” said Rodrigo Rivero Borrell. “Scanbuy’s presence in Mexico will provide brands and mobile operators in the country local access to the best mobile barcode service available today.”

For more information on Scanbuy and other mobile barcode campaigns, visit www.scanlife.com or get the app at www.2dscan.com

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners. For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.