Scanbuy Enables Mobile Barcodes for Businesses Throughout Argentina


September 1, 2011

The ScanLife Platform Includes Analytics Tools That Allow Businesses to Track Barcode Usage and Understand Advertising Effectiveness


Buenos Aires – September 1st, 2011 – Scanbuy, Inc., (www.scanbuy.com), the global leader in mobile barcode solutions, announced today that it has expanded its services to Argentina. With Scanbuy’s ScanLife solution, businesses in Argentina can now quickly create, use and manage 1D and 2D barcodes, including quick response (QR) codes, to make it fast and convenient for consumers to get more information about their products.

Mobile barcodes have become one of the most popular ways that businesses interact with their customers. The codes appear in print ads, on digital signage, on TV, on business cards and in other locations.

Users simply “scan” a common 1D or 2D barcode with a ScanLife-enabled mobile phone, and the app re-directs him or her to relevant digital content, such as an electronic coupon, information about the advertised product, video demos, social networking and much more. The application can also automatically dial a phone number so the user is connected directly to the business to get more information. Any mobile phone equipped with a camera can take advantage of this experience. For people with a feature phone not capable of downloading applications, Scanbuy offers a “scan and send” service, which allows anyone with a camera phone to take a picture of a code and send it via MMS to Scanbuy’s servers to process. Scanbuy is the only company to offer this service.

The ScanLife solution includes a powerful analytics tool that automatically tracks code usage, such as the type of phone used, the date and time of the scan, user demographics and user location at the time of scan. The ScanLife platform then presents this information in an easy-to-understand format that can be used for business decisions, such as determining which barcode-equipped advertisements have the greatest reach and effectiveness.

The ScanLife mobile application works with more than 340 of the most popular handset models and the major mobile platforms, including Android, BlackBerry, BREW, Java, iOS, Symbian and Windows. Available as a free download from www.getscanlife.com and from the

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Apple App Store, Android Market, Blackberry App World and Nokia OVI Store, the ScanLife mobile application reads the most common barcode formats, including Datamatrix, EZcode, QR and UPC.

“Most Argentineans have a mobile phone with them at all times, making mobile barcodes an ideal way for businesses to reach and interact with them wherever they are,” said Juan A. Hussey, Scanbuy Argentina’s CEO who will be leading the local team. "ScanLife is a turnkey platform that enables businesses to begin using mobile barcodes quickly to build awareness of their products, facilitate promotions and enable a wide variety of new marketing opportunities.”

"With a 1600% increase in global scans last year, more and more people around the world are scanning mobile barcodes for everything from getting product reviews to obtaining exclusive offers," said Mike Wehrs, CEO and President of Scanbuy Inc. "Expanding our services to Argentina brings the benefits of our technology to a broader audience helping companies in Argentina develop a more interactive and effective mobile relationship with their customers and continuing the global growth of mobile barcode adoption."

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application, interoperable Code Management Platform and a World-class Business Intelligence engine. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures and Masthead Venture Partners.