Scanbuy Data Reveals Mobile Shopping Trends From 22 Million Consumer Engagements
May 19, 2015
Q1 Trend Report Shows That Consumers Continue To Rely On Mobile For Information Throughout The Shopping Process
Scanbuy, Inc., the world leader in providing mobile relationship management solutions, today released its quarterly trend report that summarizes consumer shopping activity during the first three months of 2015. With 22 million engagements generated during the quarter, consumers used mobile devices to bargain shop, get reviews and access information throughout all stages of their shopping experience.
The family budget was a strong driver of engagement activity last quarter, with value shopping coming in as the top area of interest from both iOS and Android users. Codes providing product information received the highest number of scans, as consumers used their mobile devices to gain valuable access to reviews, updates and real-time comparisons across a variety of brands.
The quarterly report confirmed the global appeal of mobile shopping, with the highest activity recorded in United States, Spain, France, Denmark, and Brazil. While scanning was popular with both genders, males generated the highest percentage of engagements across all age groups except those under 18. Some other notable statistics from the report include the following:
- Males were responsible for 59% of overall scanning activity
- Engagements averaged 4.29 actions per user
- Activity was highest at the end of the workday, from 6-7 p.m.
- Top interest categories on the ScanLife mobile app included Technology & Gadgets, Food & Drink and Fashion
- Popular QR Code content involved products, video, eCommerce, app downloads and CRM
- Leading URLs were SeaWorld, Hewlett-Packard and Coca-Cola
“Scanbuy continues to provide real-world solutions that help consumers connect with their favorite products and services throughout the mobile shopping journey,” said Maryann Moschides, VP Marketing of Scanbuy. “For participating brands, agencies and retailers, the real value comes from engaging with consumers at each of the important decision points along the way.”
A statistically significant sampling of all scans generated from the ScanLife app or the ScanLife Mobile Engagement Platform were analyzed in this study. The traffic analysis was performed on all ScanLife-processed user activities providing a detailed view across numerous verticals and geographies.