QR & UPC Barcode Scanning from Fourth Quarter 2011 Surpasses 2009 & 2010 Activity Combined


October 08, 2012

ScanLife Q4 Mobile Barcode Trend Report Signals Mass Consumer Adoption with the Addition of 3 Million New Users.


What: The newest version of the ScanLife Mobile Barcode Trend Report, has been released covering Q4 2011, and putting a close to the most significant year for mobile barcode growth. In addition to continued 2D barcode (QR Code) adoption among marketers and media publishers, Q4 proved to be a big period for attracting new users with more than three million ScanLife app activations representing a 360 percent increase over the same period in 2010.

Why: The purpose of the Q4 2011 Mobile Barcode Trend Report is to provide an analysis of consumer scanning traffic & marketer adoption of both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. Key findings included:

2011 saw a 300% growth in barcode scanning over 2010, and 1000% over 2009Q4 2011 saw more scans than all of 2009 & 2010 combinedOver 3,000,000 new ScanLife users were activated in Q4, 2011Half of our users report being 18-34, and 60% are male which is consistent with the previous reportAmong marketers using the ScanLife platform, the Consumer Packaged Goods industry saw the most scans for the first time everDuring the holiday season, two of the biggest scan days were actually after Christmas and many of those people scanning were first time users

How: The data in this report was pulled from the ScanLife Reporting Platform and it represents a broad look at the entire market. The 2D barcodes may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.

Where: If interested in obtaining a full copy of the report, sign up at http://www.scanlife.com/trend-reports.

About: Scanbuy is the global leader in developing solutions that power the connection between the physical and digital world and the developer of the ScanLife mobile barcode platform (www.scanlife.com). The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions. The cloud based platform is used by a wide variety of industries including retail, CPG and media publishers to create, manage, and track dynamic 2D (QR Code) barcode campaigns.

ScanLife manages millions of 1D (UPC) and 2D scans from over 125 different countries every day and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 50 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.

Contact: For more information, please contact Kyle Loomis of Global Results Communications at (949) 608-0276 or scanlife@globalresultspr.com