Orange France and Scanbuy Partner to Power Flashcode Mobile Barcode Service


Febuary 14, 2011

Service Available to Mobile Marketers of all Sizes to Create, Manage and Track 2D and 1D Bar Codes


Barcelona, SPAIN – Feb. 14, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has partnered with Orange France (www.orange.com), one of the world's leading telecommunications operators, to power Flashcode, a mobile barcode service that will allow marketers in France to create, edit, manage and generate a very rich set of analytics about their mobile barcodes through Scanbuy's carrier grade self-managed platform. The service includes an application for all major mobile phones that reads all standard code formats including Datamatrix, QR Code, EzCode and UPC/EAN, as well as provides a “Mobile Web Edition” feature that can be used to generate mobile formatted websites for businesses.

“We’re excited to announce this partnership with Orange France as it fits perfectly with our 2011 focus on global expansion,” said Mike Wehrs, CEO and President of Scanbuy. “With the 1600% increase in global scans last year, more and more people use scanning for everything from getting product reviews to obtaining exclusive offers. Partnering with a European telecom leader like Orange France brings the benefits of our scanning technology to a broader audience and helps us continue our growth as the mobile barcode solutions leader.”

As part of the push for expansion into international markets, Scanbuy plans to open a local office in France and manage the France ScanLife business operations from there. Last year, Orange was one of three mobile operators in Spain to successfully launch the service, locally called Bidi. Scanbuy has launched locally in five markets in multiple regions, and receives scans from over 30 different countries every day.

"Like most other countries, we've seen the demand for mobile barcodes growing very quickly from both marketers and users," said Bruno Cantegrel, Contactless product manager at Orange France. "Scanbuy has proven their services can be deployed in a scalable way in other countries and we look forward to making Flashcode the best mobile barcode service available in France."

Scanbuy will be demonstrating their scanning technology at Mobile World Congress February 14-17, 2011 in Barcelona. For more information on Orange France or other mobile barcode campaigns, please visit www.scanlife.com. To get the free ScanLife application, go to www.getscanlife.com from your mobile browser.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

About Orange France

Orange is the key brand of France Telecom, one of the world's leading telecommunications operators. With more than 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At the end of 2009, France Telecom had sales of 44.8 billion euros (33.7 billion euros for the first nine months of 2010). At 30 September 2010, the Group had a total customer base of 203 million customers in 32 countries. These include 144.5 million mobile customers and 13.3 million broadband internet (ADSL, FTTH) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.