Mobile Barcode Technology Expands in Denmark with Country’s Leading Mobile Operators


August 24, 2011

Telenor and Telia Pre-Load Scanbuy’s ScanLife Mobile Application on Multiple Nokia and Sony Ericsson Handset Models


New York, NY – August 24, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that the Telenor Group and Telia Denmark, two of the leading mobile service providers in Denmark, will include the ScanLife mobile barcode reader as a preloaded app on several popular handset models, including the Nokia N8 and Sony Ericsson’s Xperia™arc, Xperia™neo and Xperia™Play. As mobile barcode traffic has increased 800% in the past year, today’s announcement reflects another significant milestone in the growth of mobile barcodes on a global level.

The ScanLife mobile application makes it easier for Telenor and Telia Denmark subscribers to access information via any standard QR code using the camera on their mobile phone as a universal barcode scanner. A user simply “scans” a common 2D barcode with a ScanLife-enabled mobile phone, and the app re-directs him or her to the digital content. The ScanLife platform reads all standardized 2D barcode formats, including QR Code, Datamatrix and EZcode, and can launch any mobile action, including opening a website; sending an SMS message, email or tweet; or initiating a phone call.

“We’re very excited to continue our relationship with Telenor and Telia Denmark to deploy innovative mobile barcode technology that will greatly enhance the customer experience for their subscribers,” said Mike Wehrs, CEO and President of Scanbuy. “As we continue to grow awareness for the value of mobile barcodes in Europe, aligning with forward-looking operators such as Telenor and Telia Denmark will play a key role in expanding consumer and business adoption of this important technology.”

ScanLife is pre-loaded on more than 40 million mobile handsets around the world. In Scandinavia, some of the region’s largest retail and banking brands such as Dankse Bank, H&M, Stark and XL-BYG have deployed the application to provide reliable, interoperable mobile barcode technology for their customers. According to Wehrs, in 2008, Scanbuy recognized the strategic importance of promoting the adoption of 2D barcodes and the ScanLife application throughout Scandinavia and opened a local office in Denmark.

“There is great potential in 2D barcodes, and we are excited to include the ScanLife application on our handsets,” said Konrad Paul Hahn, Product Device Manager of Telia Denmark. “We look forward to working closely with Scanbuy to further explore what mobile barcode technology can offer our subscribers as well as the market.”

Scanbuy is headquartered in New York with offices in Mexico, Chile, Spain, Denmark and China. To download the free ScanLife application, go to www.getscanlife.com from your mobile browser.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures and Masthead Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.