Turn your Packaging into a Mobile Engagement Gateway
Choosing how and where to reach consumers in today’s world is getting harder and harder. But there is one touch point which will always be a constant – your package. It’s the one place that can attract new customers and foster a long term relationship. But, it’s also a static media that is costly to update and adapt to your constantly changing initiatives.
mPackaging allows you to convert the UPC/EAN barcode, or a QR Code on any package into a completely dynamic experience that takes minutes to set up. Best of all, you’re in control! In a world of omni-channel marketing, this is the ideal solution to reach your mobile customer whether they are at the start or the end of their journey.
Ways to use mPackaging:
• Deliver nutritional and mandated product attributes to specific website templates
• Announce product recalls or other changing safety information
• Close the sale by showing video demos or recipe ideas
• Increase basket size by suggesting cross-sell opportunities
• Increase loyalty with current offers or loyalty program registrations
• Collect real time user feedback
Manage your entire product portfolio
Whether you have one SKU or hundreds, mPackaging allows you to easily manage the content behind each product. This includes either API or bulk uploads of data that you may already have, and you can make changes any time.
Create & deliver engaging experiences for any objective
mPackaging includes a variety of content channels that your marketing team may want to choose from. Create mobile formatted pages or templates across your entire brand, launch extended product information like demo videos, nutritional information, recipes, or integrate with your social channels so your product works for you. You can even add customer lifecycle elements like digital coupons and feedback mechanisms.
Access analytics behind each engagement
Like everything else across the ScanLife portfolio, you can track every customer engagement with a simple to use analytics dashboard. View which products are getting better engagement, and understand the customer journey based on their location, time of day, demographics, and more. Never before have you had this kind of insight into how your customers are interacting with your actual product.