ScanLife

This is our Q1 2012 ScanLife Trend Report which takes a look at key trends over the past twelve months as well as some vital insight regarding market adoption from both Smartphone users and mobile marketers.

Key Takeaways

• ScanLife processed traffic from over 5 million unique users in the quarter, a near 200% increase from a year ago, and a million more than Q4 2011.
• iPhone OS made fairly significant strides with 6% growth from Q4, and now drives about equal traffic to Android OS.
• Among marketers using the ScanLife platform, the QSR (Quick Serve Restaurant) category made it into our "top five" industries for the first time.
• The most popular marketing campaigns are delivering video, app downloads and product details.
• Total scans continues to climb as we saw 13 million scans processed through ScanLife in Q1 alone, a 157% increase from a year ago.