Client - McGraw-Hill

Client: McGraw-Hill
Country: United States
Placement: Education
Interaction: Large Business

The Challenge

McGraw-Hill needed a way to unite educators with their students in a fun and interesting way. While their textbooks provided in depth content and information, they sought an original approach to connecting with students via their mobile devices. Fully aware of the popularity of smartphones especially amongst students, McGraw Hill turned to ScanLife to fulfill their mobile engagement needs with interactive content.

The ScanLife Solution

McGraw-Hill placed ScanLife powered QR Codes that directed students to a variety of helpful content including in-text exercises, calculus versions of select problems and video and text solutions. This solution has given students the opportunity to learn in a more enjoyable way, increasing each student’s interest in the subjects. With the help of ScanLife, McGraw-Hill found a way to track which books were use the most, and what were the most liked activities. ScanLife’s innovative technology offered value to the client by facilitating education and improving grades for students.