Client - ConAgra

Client: ConAgra
Country: United States
Placement: CPG
Interaction: Large Business

The Challenge

ConAgra is committed to giving their consumers what they want; transparency. They have implemented SmartLabel™ across all their brands. ConAgra wanted to activate all their product packaging by including SmartLabel™ QR codes on them. Throughout the SmartLabel™ implementation process, ConAgra wanted a way to elevate their branding.

The ScanLife Solution

When ConAgra’s SmartLabel™ QR codes are generated, they contain an embedded branded URL. When a user scans a QR code, the QR code short URL contains a branded short URL followed by a unique string. This helps keep all aspects of the SmartLabel™ process connected to the ConAgra brand.