The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »

We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »

With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences. Read the rest of this entry »

As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here’s what they came up with: Read the rest of this entry »

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s scanning and what is being scanned most. The data collected […] Read the rest of this entry »

Every quarter we publish data showing the significant growth in mobile barcode scanning. This edition is a little different as we are now sharing some hard numbers that really show what we see every day. Information like how frequently consumers are actually doing this, what are they scanning, and how many marketers are really publishing codes. Read the rest of this entry »