We are often asked for the best way to use 2D barcodes.  While this is an understandable question, the real answer is whatever is going to solve a need for you or your business.  Over time, this technology will connect people from anything physical to additional digital information or content.  Therefore, the applications are limitless.

For marketing purposes, people will eventually just scan a product or an add to get more information.  But this is new technology, and the best way to see results is to deliver something of real value.  That could be a discount, exclusive content (video or downloads), or a chance to win something great.

A few new projects have launched which deliver on the last area – a chance to win.  Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don’t have to run back to a PC or hope they remember the URL later.  They just scan and enter. (more…)

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