QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR […] Read the rest of this entry »

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to […] Read the rest of this entry »

The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »

Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here’s six reasons why. Read the rest of this entry »

According to Business Insider, a mobile payment is defined as “the use of a phone or tablet to enable an in-store transaction, whether on the merchant or consumer side,” and it’s becoming more convenient every day. Read the rest of this entry »

Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen. Read the rest of this entry »