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Posts tagged with Smartphones

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to […] Read the rest of this entry »

  • Comments Off on Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!
  • Filed under: Uncategorized
  • The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »

  • Comments Off on Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
  • Filed under: Marketing, Retail, Social Media, Trends
  • Statistics Show the Impact of Mobile Engagement Marketing

    Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

  • Comments Off on Statistics Show the Impact of Mobile Engagement Marketing
  • Filed under: Marketing, research
  • Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here’s six reasons why. Read the rest of this entry »

  • Comments Off on Six Reasons Why Mobile Engagement is the Hot Choice for Summer
  • Filed under: Commerce, Educational, Marketing
  • Retail’s Next Big Trend: Mobile Payments

    According to Business Insider, a mobile payment is defined as “the use of a phone or tablet to enable an in-store transaction, whether on the merchant or consumer side,” and it’s becoming more convenient every day. Read the rest of this entry »

  • Comments Off on Retail’s Next Big Trend: Mobile Payments
  • Filed under: Marketing, research, Trends
  • Give QR Codes the Old College Try

    Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen. Read the rest of this entry »

  • Comments Off on Give QR Codes the Old College Try
  • Filed under: General, Marketing
  • According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the inconvenient truth is that retailers need to contend with shopper behavior changes and the challenges of this new dynamic environment. Read the rest of this entry »

  • Comments Off on Are you Delivering Personalized Experiences to Consumer Smartphones?
  • Filed under: Marketing, research, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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