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Posts tagged with SmartLabel

As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, […] Read the rest of this entry »

  • Comments Off on Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
  • Filed under: Uncategorized
  • 6 Places Consumers are Engaging with QR codes

    QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR […] Read the rest of this entry »

  • Comments Off on 6 Places Consumers are Engaging with QR codes
  • Filed under: Uncategorized
  • Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a […] Read the rest of this entry »

  • Comments Off on SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
  • Filed under: Uncategorized
  • ScanLife 30 Day Contest 2016: How to Play

    ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your email […] Read the rest of this entry »

    Four Keys to a Successful SmartLabel™ Implementation

    SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »

  • Comments Off on Four Keys to a Successful SmartLabel™ Implementation
  • Filed under: Packaging, Retail, SmartLabel™, Trends
  • Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »

  • Comments Off on ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
  • Filed under: Marketing, Packaging, Retail, SmartLabel™, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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