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Posts tagged with retail

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »

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  • Filed under: Packaging, Retail, SmartLabel™, Trends
  • Stay Cool and Save on Back-to-School

    According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, […] Read the rest of this entry »

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  • Filed under: Educational, Retail, Trends
  • Why Mobile Couponing Explosion is for Real

    Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

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  • Filed under: Marketing, Retail, Trends
  • Give Your Products a Fighting Chance

    With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »

    When “Shopper” Rhymes with “Buyer”

    Comparing prices online has become the shopper’s mandatory rite of passage prior to most purchases. By enabling this habit during the purchase, smartphones have, in effect, negated retailers the control of their shopper’s experience in their own store — creating a new challenge for marketers in the form of “showrooming”, where consumers check out a product in store, and then go online to buy it. Read the rest of this entry »

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  • Filed under: research, Retail, Trends
  • 2D Barcodes Make a Splash at Global Shop Event

    2D barcodes offer formidable opportunities for retailers looking for new ways to drive store traffic and connect with shoppers. At Global Shop, all of the retail industry’s leaders and innovators will come to share the latest solutions to enhance the retail experience. And we’ll be there too. When: Feb 29 – Mar 2, 2012. Where: […] Read the rest of this entry »

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  • Filed under: Events
  • Can Your Product Do This?

    As you probably know by now, our  ScanLife app has been updated to read regular UPC barcodes on packaging for some of the newer smartphones like iPhone 3GS and DROID.  Once you scan something like a DVD or a digital camera,   the app will show price comparisons and consumer reviews for that specific product […] Read the rest of this entry »

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  • Filed under: General, Marketing, Uncategorized
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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