As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 … Read the rest of this entry »

In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog. Europe is on a similar trajectory: on Dec 17th 2012, … Read the rest of this entry »

Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with the exponential adoption of smartphones. In fact, marketers currently allocate less than 1% of their marketing budget to Mobile advertising, which is seven times less than the optimal level of investment. But there’s more… Read the rest of this entry »

QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its  explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we’ve come across a new stat that even surprised us! According to … Read the rest of this entry »

Virtual stores, like the Tesco’s in South Korea and others, have yet to take the world by storm. However, smartphone adoption is having a profound – if not slightly stealthier impact on shopper behavior. Google has already established that smartphones are the starting point of most of our daily media consumption. Read the rest of this entry »

Last February, Google and Ipsos released “Our Mobile Planet: Global Smartphone Users” (read more on it here) which explained the behavior of smartphone users. Now, in their latest research, Google and Ipsos have gone a step further with “The Newscreen World: Understanding Cross-platform Consumer Behavior“. The report examines how the multi-screen world (with its ubiquitous … Read the rest of this entry »

Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together. Read the rest of this entry »