Posts tagged with QR codes
6 Mar 2014 | Author: Maryann Moschides
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »
26 Feb 2014 | Author: Maryann Moschides
The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously. Read the rest of this entry »
13 Feb 2014 | Author: Ben B.
This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »
21 Jan 2014 | Author: Maryann Moschides
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »
13 Nov 2013 | Author: David J.
This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »
26 Jun 2013 | Author: Alex from London
Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content … Read the rest of this entry »
21 Mar 2013 | Author: Adam Gold
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who … Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper
- QR Codes: The Future’s So Bright, We Gotta Wear Shades
- Avoid “Blind Date Marketing” with ScanLife
- Mobile Engagement at Super Bowl Blvd: Part II – NFC and Missed Opportunities
- Mobile Engagement at Super Bowl Blvd: Part I – Beacons