To keep you covered on all things mobile and QR Code related, we have our dashing British correspondent blogging right from the epicenter of the Olympic Games. Read the rest of this entry »

ScanLife is getting into the Olympic spirit with “ QRgames ” – launching today.  Since QR Codes are being used around London for this global event, we wanted to celebrate by rewarding you for answering some Olympic trivia. Here’s how it works: Follow us @ScanLife on Twitter We will tweet periodic trivia questions that have […] Read the rest of this entry »

After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that’s running across major publications like People and US Weekly. Read the rest of this entry »

It’s no secret that QR Codes have come a long way over the last 12 months and that consumers are adopting them enthusiastically. In fact, this year for the first time ever, we are seeing campaigns that have generated over a million scans using the ScanLife platform. Reputable magazines, such as The Economist, have openly […] Read the rest of this entry »

When assessing the current landscape of QR Codes, several pieces of research caught our attention: Let’s begin with a study from Google and Ipsos OTX MediaCT titled “Our Mobile Planet: Global Smartphone Users” (Feb 2012). Six thousand individuals across the US, UK, France, Germany, Spain and Japan were polled in the course of 2011. The […] Read the rest of this entry »

Every month, we will upload a recap of the most recent new activity.  This will cover marketing campaigns, media usage, or other projects using ScanLife. This month’s highlights include: Gap (direct mail and in-store) Oprah Magazine Arizona Diamondbacks Restore the Gulf Verizon You can download the PDF here. Read the rest of this entry »

This week, the Early Show on CBS aired a segment on 2D codes. The first example was Norma Kamali’s use of ScanLife to make her store come to life. Read the rest of this entry »