Last month’s key examples include campaigns/projects from:

• Target (magazine ads linking to home design videos)
• Banana Republic (direct mail linking to exclusive video)
• Geico (direct mail linking to an insurance request)
• Panasonic (hangtags on products)
• Maxim Magazine (editorial and advertising)
• Metro Newspaper UK (linking to editorial content and promotions)

You can download the PDF here.

Here are some of our most recent campaign examples for the month of December.  2D codes were used by a variety of different industry categories including:

• Film: Movie Poster for “I Am Number Four” – Code linked to entry of an exclusive sweepstakes.
• Retail: Target Holiday Catalog – Code linked to videos like a “How-To TV Buying Guide”.
• Sports: NHL – Code linked to YouTube video promoting the Winter Classic in Pittsburgh.
• Non-Profit: City Harvest – Code linked to a menu of options on how to help feed the homeless

Here’s one example, and you can check out the rest from our Flickr page.

Stay tuned for more examples, and follow us on Twitter for new examples as they launch!

We’ve seen some pretty wild used of ScanLife, and this is up there!

A public art exhibition dubbed, “Sidewalk Catwalk” launched last week which consists of 32 mannequins – each one created by top American designers.  One of the mannequins was designed by a big ScanLife supporter, Norma Kamali.  She used this opportunity to blend fashion with technology by covering her mannequin from head to toe in red 2D ScanLife codes.  Each code instantly links to one of 17 unique videos related to Kamali’s collection.

Open ScanLife, and try it out! (You may need to click on the image to enlarge.)

As you may remember, Kamali introduced ScanLife throughout her store in NYC, but this is really taking it to a new level!  The mannequins will be auctioned off for charity at the end of the Summer on Labor Day.

You can check out some coverage on the story from the NY Daily News.