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Posts tagged with NFC

A company like Apple jumping into the mobile payments space is a great development for the entire mobile ecosystem.  While it does not mean that mobile is the new wallet overnight, there are some really amazing implications as it relates to commerce and specifically omnichannel strategies. First, a quick primer on the facts: Apple Pay […] Read the rest of this entry »

  • Comments Off on Apple Pay and What it Means to Omnichannel Marketing
  • Filed under: Mobile Payments, Trends
  • This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »

  • Comments Off on Mobile Engagement at Super Bowl Blvd: Part II – NFC and Missed Opportunities
  • Filed under: Educational, Events, Examples, Marketing
  • Which Mobile Trigger works best for you?

    Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each. Read the rest of this entry »

  • Comments Off on Which Mobile Trigger works best for you?
  • Filed under: Educational, Marketing, research, Trends
  • This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »

  • Comments Off on Introducing mVision: Unlocking Data You Want to See
  • Filed under: Educational, Press, Product updates
  • NFC is Here- But Who Wins? Series 1: Part One

    As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution. Read the rest of this entry »

  • Comments Off on NFC is Here- But Who Wins? Series 1: Part One
  • Filed under: Trends
  • This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »

  • Comments Off on Mobile World Congress 2013 and what it means for Mobile Marketing
  • Filed under: Educational, Events, Marketing
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    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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