Posts tagged with NFC
11 Sep 2014 | Author: David J.
A company like Apple jumping into the mobile payments space is a great development for the entire mobile ecosystem. While it does not mean that mobile is the new wallet overnight, there are some really amazing implications as it relates to commerce and specifically omnichannel strategies. First, a quick primer on the facts: Apple Pay […] Read the rest of this entry »
13 Feb 2014 | Author: Ben B.
This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »
29 Jan 2014 | Author: Alex from London
Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each. Read the rest of this entry »
13 Nov 2013 | Author: David J.
This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »
8 Aug 2013 | Author: Adam Gold
As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution. Read the rest of this entry »
13 Mar 2013 | Author: David J.
This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »
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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Consumer Behavior and Preferences Infographic
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age
- Statistics Show the Impact of Mobile Engagement Marketing