Last month’s key examples include campaigns/projects from:

• Target (magazine ads linking to home design videos)
• Banana Republic (direct mail linking to exclusive video)
• Geico (direct mail linking to an insurance request)
• Panasonic (hangtags on products)
• Maxim Magazine (editorial and advertising)
• Metro Newspaper UK (linking to editorial content and promotions)

You can download the PDF here.

Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including:

- Print ads: Berdorf Goodman placed an ad in the newspaper linking to video.  Las Vegas Magazine. Code linked to “follow” on varied social networking sites.

- CPG: Pledge placed a code on their circulars (FSI) to view a product demo video.

Below is just one example. View the PDF here or check out the rest at our Flickr page.

Stay tuned for more examples, and follow us on Twitter for new examples as they launch!

Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.  It talks about how improvements in smart phone hardware and network speeds have made the consumer experience more rewarding.

“Smartphones make for a more satisfying reader experience, and these devices are more prevalent than ever,” said Neal Lulofs, senior vice president of communications and strategic planning at the Audit Bureau of Circulations, Schaumburg, IL.

“On the publishing side, mobile is part of a natural progression of news delivery that for several years has been evolving from print-only to multiplatform (print, online, PC, mobile and etcetera),” he said. “News consumption is also an obvious and valued way for consumers to use their devices with high frequency.”

Some key stats:

• More than 80 percent of newspaper and magazine respondents believe people will rely more heavily on mobile devices as a primary information source in the next three years. (more…)

Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone.  EZcodes are placed in each section of the paper including World News, Recipes, and Sports to link to updated editorial from their new mobile site (m.metronews.ca).

(more…)