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Posts tagged with newspaper

February Campaign Examples

Last month’s key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here. Read the rest of this entry »

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  • January, 2011 Campaigns

    Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including: – Print ads: Berdorf Goodman placed an ad in the newspaper linking to video.  Las Vegas Magazine. Code linked to “follow” on varied social networking sites. – CPG: Pledge […] Read the rest of this entry »

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  • Making Print Mobile

    Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device. Read the rest of this entry »

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  • Filed under: Print media
  • Metro News Canada & ScanLife

    Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone. Read the rest of this entry »

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  • Filed under: Examples
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