Last month’s key examples include campaigns/projects from:
Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including:
- Print ads: Berdorf Goodman placed an ad in the newspaper linking to video. Las Vegas Magazine. Code linked to “follow” on varied social networking sites.
- CPG: Pledge placed a code on their circulars (FSI) to view a product demo video.
Stay tuned for more examples, and follow us on Twitter for new examples as they launch!
Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device. It talks about how improvements in smart phone hardware and network speeds have made the consumer experience more rewarding.
“Smartphones make for a more satisfying reader experience, and these devices are more prevalent than ever,” said Neal Lulofs, senior vice president of communications and strategic planning at the Audit Bureau of Circulations, Schaumburg, IL.
“On the publishing side, mobile is part of a natural progression of news delivery that for several years has been evolving from print-only to multiplatform (print, online, PC, mobile and etcetera),” he said. “News consumption is also an obvious and valued way for consumers to use their devices with high frequency.”
Some key stats:
Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone. EZcodes are placed in each section of the paper including World News, Recipes, and Sports to link to updated editorial from their new mobile site (m.metronews.ca).
Mobile barcodes could change the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.