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Posts tagged with mobile marketing

QR Codes Utilized In Diverse Industries

In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »

Manage the Surprises You Deliver to Consumers

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

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  • Filed under: Educational, Examples, Marketing
  • Today’s shopper is more empowered – mobile, connected, and informed – than ever before.  Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer.  With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail
  • Why Mobile Couponing Explosion is for Real

    Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

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  • Filed under: Marketing, Retail, Trends
  • Tipping Point: Desktop to Mobile

    It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail, Trends
  • Shoppers Use QR Codes To Bring Fireworks To Life

    When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Retail
  • Statistics Show the Impact of Mobile Engagement Marketing

    Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

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  • Filed under: Marketing, research
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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