The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise. Read the rest of this entry »

Since 2007, when we launched the ScanLife platform, we have added tons of great features – but over time some of them have become harder and harder to appreciate, or even find. Plus, we have grown. We are now powering mobile campaigns for 25% of the Fortune 100 and hundreds of small businesses around the world. Your needs have evolved over the past couple years from simply generating a QR Code with a web page to a robust platform that can create and analyze mobile experiences triggered by a variety of media and technologies. Read the rest of this entry »

I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem.  As expected, there was an impressive line-up of panels with speakers who […] Read the rest of this entry »

This week, Google, released research on mobile searches and the ensuing consumer behavior. For marketers seeking to tap into the potential of the mobile channel, this report (available here) has the merit of highlighting key paradigms underlying successful mobile engagement, namely: Context-driven: at home, vs. in-store, vs. on the go, etc. Action-oriented: “find more information”, […] Read the rest of this entry »

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, […] Read the rest of this entry »

So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What […] Read the rest of this entry »