Posts tagged with mobile engagement
Fire up your Direct Mailer with Digital Technology
7 Mar 2019 | Author: Christine Katsch
Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail? That’s right, 84% of millennials take the time to look through their mail and 64% would […] Read the rest of this entry »
Technology and Social Media Trailblaze the Fashion Industry
17 Jan 2019 | Author: Annie Monaghan
Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR […] Read the rest of this entry »
It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
23 Jun 2017 | Author: Nick Ponesse
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »
Enhancing the Reader Experience with QR Codes
27 Oct 2016 | Author: Erick Solis
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing […] Read the rest of this entry »
Direct Mail is Still Relevant in a Mobile World
1 Jul 2016 | Author: Kasey Palmer
As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »
ScanLife Q3 Mobile Trend Report
10 Dec 2015 | Author: Erick Solis
We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »
The QR Code is Dead…. Long Live the QR Code!
19 Nov 2015 | Author: Chai Outmezguine
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »
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Recent Posts
- Millennials Demand Transparency – Connect with QR Codes
- Reach Your Customers Through Data-Driven Marketing Campaigns
- Fire up your Direct Mailer with Digital Technology
- Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG
- Technology and Social Media Trailblaze the Fashion Industry