Posts tagged with mobile engagement
17 Nov 2014 | Author: Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »
6 Mar 2014 | Author: Maryann Moschides
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »
21 Mar 2013 | Author: Adam Gold
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who […] Read the rest of this entry »
15 Mar 2013 | Author: Ben B.
This week, Google, released research on mobile searches and the ensuing consumer behavior. For marketers seeking to tap into the potential of the mobile channel, this report (available here) has the merit of highlighting key paradigms underlying successful mobile engagement, namely: Context-driven: at home, vs. in-store, vs. on the go, etc. Action-oriented: “find more information”, […] Read the rest of this entry »
13 Mar 2013 | Author: David J.
This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »
14 Feb 2013 | Author: Ben B.
In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, […] Read the rest of this entry »
25 Jan 2013 | Author: David J.
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, […] Read the rest of this entry »
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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Shoppers Use QR Codes To Bring Fireworks To Life
- Consumer Behavior and Preferences Infographic
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age