Posts tagged with mobile commerce
It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
23 Jun 2017 | Author: Nick Ponesse
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »
Direct Mail is Still Relevant in a Mobile World
1 Jul 2016 | Author: Kasey Palmer
As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »
ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
2 Mar 2016 | Author: Maryann Moschides
Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »
Consumer Behavior & Preferences Infographic 2016
28 Jan 2016 | Author: Erick Solis
The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »
Turn Mobile Customer Engagement Into a Long-Term Relationship
2 Apr 2015 | Author: Maryann Moschides
On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information? And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »
Mobile Engagement & QR Codes to the Rescue of Retail
14 Feb 2013 | Author: Ben B.
In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, […] Read the rest of this entry »
How Mobile is Transforming Retail
5 Dec 2012 | Author: Ben B.
As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion […] Read the rest of this entry »
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