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Posts tagged with m-commerce

Turn Mobile Customer Engagement Into a Long-Term Relationship

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

  • Comments Off on Turn Mobile Customer Engagement Into a Long-Term Relationship
  • Filed under: Marketing, Retail
  • According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

  • Comments Off on What Topics were Pervasive at this Year’s NRF Big Show in New York City?
  • Filed under: Educational, Marketing, Retail
  • In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, […] Read the rest of this entry »

    ‘Tis the Season to be Scanning [INFOGRAPHIC]

    To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s scanning and what is being scanned most. The data collected […] Read the rest of this entry »

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  • Filed under: Trends
  • How Mobile is Transforming Retail

    As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion […] Read the rest of this entry »

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  • Filed under: Case Studies, Commerce, Examples, Retail
  • Why Smartphones Are Now The Backbone Of Our Daily Media Use

    Last February, Google and Ipsos released “Our Mobile Planet: Global Smartphone Users” (read more on it here) which explained the behavior of smartphone users. Now, in their latest research, Google and Ipsos have gone a step further with “The Newscreen World: Understanding Cross-platform Consumer Behavior“. The report examines how the multi-screen world (with its ubiquitous […] Read the rest of this entry »

  • 1 Comment
  • Filed under: research
  • The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way – social, commerce, location aware, apps – and the ScanLife platform helped bring all of these experiences to life. Read the rest of this entry »

  • Comments Off on How QR Codes Mobilized the London Olympics [VIDEO and CASE STUDY]
  • Filed under: Case Studies
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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