Posts tagged with m-commerce
14 Feb 2013 | Author: Ben B.
In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, […] Read the rest of this entry »
11 Dec 2012 | Author: Ben B.
To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012. This Edition illustrates the dramatic growth in scanning as compared to year prior. It also offers key insights into the who’s scanning and what is being scanned most. The data collected […] Read the rest of this entry »
5 Dec 2012 | Author: Ben B.
As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion […] Read the rest of this entry »
27 Sep 2012 | Author: Alex from London
Last February, Google and Ipsos released “Our Mobile Planet: Global Smartphone Users” (read more on it here) which explained the behavior of smartphone users. Now, in their latest research, Google and Ipsos have gone a step further with “The Newscreen World: Understanding Cross-platform Consumer Behavior“. The report examines how the multi-screen world (with its ubiquitous […] Read the rest of this entry »
20 Sep 2012 | Author: Ben B.
The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way – social, commerce, location aware, apps – and the ScanLife platform helped bring all of these experiences to life. Read the rest of this entry »
26 Jul 2012 | Author: Alex from London
T-Minus 1 Day until the start of the Olympic Mobile Games… To keep you covered on all things mobile and QR Code related, we’ll have our dashing British correspondent blogging right from the epicenter of the Olympic Games. Read the rest of this entry »
26 Dec 2011 | Author: David J.
It all started in Seoul, South Korea, in July 2011. Tesco (branded Home Plus in South Korea) sought a way to increase its market share without increasing the number of stores. This led to the idea of virtual stores. Products images were displayed in a subway station in Seoul, with QR codes allowing commuters to […] Read the rest of this entry »
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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Consumer Behavior and Preferences Infographic
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age
- Statistics Show the Impact of Mobile Engagement Marketing