Thousands of small, local businesses have accessed ScanLife over the past year to mobilize their traditional media. In fact, nearly half of our accounts are businesses like restaurants, retail stores, or real estate agents that use codes to link to websites, special discounts and other forms of content.  While this technology is also used by big brands with huge budgets, its been built to work easily for virtually any marketer of any size.

Getting started on ScanLife is simple.  Just log in, choose from a wide variety of code actions from Web to Email to Twitter, and then link to your content – much of it you probably already have!  Let’s take a look at a few ways ScanLife can be used in a matter of minutes.

Strategy Options

Strategy: Loyalty

Recommended Code Action(s): Note Code

Example: Users can scan a Note Code and automatically get a note message with a discount offer. Your business can switch the type of offer on the Note Code at any time so that it changes on a daily basis.  Put the code on a store front window or menu to deliver offers that are always being updated.

Note Code Screenshot

Strategy: Social Networking

Recommended Code Action(s): Menu, Twitter

Example: When users scan a Menu Code, they are taken to a page that displays up to five different options which could all link to various social networking sites. This is great way to increase Facebook “Likes”, Twitter followers or Foursquare check-ins for your business. Or you can also direct people to your YouTube channel to show product demos and new features. One of our new features is the Twitter Code, which allows users to send out a pre-filled tweet about the product they just scanned. If you’re looking to generate a buzz on Twitter, then this is the right code for you!  You can even create a code that links to your Groupon Deal.  Just get the link and send the code out as another way for people to access your deal of the day.

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