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Posts tagged with case study

February Campaigns Examples

Last month’s key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here. Read the rest of this entry »

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  • Filed under: Examples, Marketing
  • 2010: The Year Mobile Made Barcodes Cool?

    When we launched ScanLife in Beta in 2008, it was a time when “Droid” was just something from a sci-fi movie and camera phones were meant for throwaway snapshots. To say things have changes is an understatement. Read the rest of this entry »

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  • Filed under: research
  • Campaigns from August, 2010

    Every month, we will upload a recap of the most recent new activity.  This will cover marketing campaigns, media usage, or other projects using ScanLife. This month’s highlights include: Gap (direct mail and in-store) Oprah Magazine Arizona Diamondbacks Restore the Gulf Verizon You can download the PDF here. Read the rest of this entry »

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  • Filed under: Examples, Marketing
  • ScanLife & Retail 101

    We take a look at how retailers can use barcodes (both 2D and 1D) to help give shoppers valuable content. Read the rest of this entry »

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  • Filed under: research, Retail
  • Droid Does ScanLife – Over 200,000 Times!

    This is the most widely scanned 2D barcode campaign we have ever seen in the US. Read the rest of this entry »

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  • Filed under: Marketing, research
  • ScanLife in the New York Times

    ScanLife was featured in an article about mobile commerce in this Saturday’s New York Times.  In fact, the article was on the cover of the A section, and lead with Norma Kamali’s use of ScanLife.  We had reported before that the famed designer is using codes throughout her store to link shoppers to information, and […] Read the rest of this entry »

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    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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